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To succeed in the future, entrepreneurs and managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy.
The module has been designed to allow students to gain the knowledge and expertise necessary to perform a entrepreneur and manager role as a strategist by encouraging and enabling students to develop the intellectual and professional acumen needed for the conception and analysis of responsible business strategies; to make appropriate choices between strategic options; and then to follow a strategic trajectory that will deliver results that are robust, ethically sound and socially responsible. Accordingly, the module adopts a contingency approach that is grounded in the understanding of the non-existence of a best way in strategy.
Dr. Ghassan YACOUB is a Professor of Innovation and Strategy and the MBA Academic co-Director at IESEG School of Management in Paris. He holds a PhD and Master’s degrees and graduated with distinction from ESCP Business School, Bayes Business School (formerly Cass), and Imperial College London. His academic research lies around the sources, value capture, and management of strategic, innovation, and entrepreneurial processes within, outside, and between firms. Prior to his academic career, he worked as an M&A Investment Banker at advisory boutiques and at J.P. Morgan in London where he was responsible for transaction origination and execution of multi-billion cross-border M&A mandates. He also worked as a strategic consultant advising global clients on strategic planning, restructuring, and digital transformation.