Investor lab

Our commitment at ASB is to provide a cradle-to-investment model of education, and practical mentorship and providing investments to our aspiring entrepreneurs is a vital part of this model. Our educational model is focused on entrepreneurial success through social impact and shared value creation. Providing our students with business mentors and investors for their projects does not only greatly enhance our unique academic offering to compliment the theoretical with the practical, but also provides us with an opportunity of social impact to engage with innovative, passionate, and intelligent students and become part of their successful entrepreneurial journey.


Research done by the Federation of Small Businesses has shown that 70% of small businesses that receive mentoring survive for five years or more, which is double the rate compared with non-mentored entrepreneurs.

The Investor Lab utilizes mentoring as a way to prepare our students for pitching their business ideas to a world-class group of international Investors, Venture Capitalists, and Angel Investors. The Investor Lab holds an annual Investor pitch event, at the conclusion of every academic year where it welcomes both aspiring business ideas as well as existing businesses. The event is open for all qualified projects organized by currently enrolled ASB students


Abdelhameed Sharara


Onsi Sawiris

HOF Capital

Ramy Adeeb

1984 Ventures

Lana Sawiris


Alex Shalaby


Mark Morgan

Day Pitney

Fadi Antaki


Nader Iskander



Gemini Africa

Alexandra Abdel Nour

HappyTex Egypt

Bassem Fayek

Boston Consulting Group

Investor Lab Pitch Event Guidelines

ASB’s Investor Event offers students and graduates an opportunity to pitch their projects to a group of regional and international Investors, Venture Capitalists, and Angel Investors. The pitch event welcomes both aspiring business ideas as well as existing businesses. The event is open for all qualified projects organized by currently enrolled ASB students. ASB reserves the right to disqualify any participant who violates the Event rules, engages in conduct unbecoming to ASB, or behaves in any manner that is not aligned with the mission of ASB. ASB reserves the right to take photographs and videos of the event and the pitches for PR and marketing purposes. Participants should carefully consider excluding any proprietary information or materials that the competitor feels are at risk of disclosure. Confidentiality is not guaranteed in any way as this is a public event. Students acknowledge that by participating in this event, they agree to the terms and rules mentioned above.

Team Requirements

Maximum 5 members per team.

Participants can join only one team.

Participants can have only one entry.

Submission Requirements and Regulations


Executive Summary with Financials, not to exceed 3 pages


Pitch Deck Submissions must be sent to mina@asb.ac


Participants may not contact judges or investors during the course of the competition


The proposed idea should not be in violation of any intellectual property rights.


Submissions not meeting the mentioned requirements will be automatically disqualified.


ASB is not responsible for the actual funding decisions, this is solely at the discretion of the investor.


All funding financial and legal decisions and agreements are strictly between the team and the investor.

Presentation Requirements

Presentation and Pitch (3 Minutes)

Q&A by the Investors (3 Minutes)

Investor Feedback (3 Minutes)

Teams exceeding the presentation time of 3 minutes will be interrupted by the moderator and likely disqualified.

Application Process


Students must submit the online application, their academic transcripts along with a full CV.


Students are also required to submit two reference letters, one professional and one academic.


Finally, the students are also required to submit the business proposal in consultation with the Business Incubator director.


The application as well as the attached documents will be evaluated by our admissions committee and the results will be published on our website.

Admission Criteria

Students will be evaluated on the following:

  1. Completion of application and submission of required documents.
  2. The business plan shall not exceed 10 pages
    1. Quality of short description of business idea – max 5 points; 
    2. Sustainability of business idea – max 10 points; 
    3. Competitiveness of business idea – max 5 points; 
    4. Business idea innovation – max 5 points; 
    5. Nature of business idea: production or service – max 5 points.

incubator program director

Mina Salib

program director

Email: mina@asb.ac

Mina Salib comes with 7+ years of operation & investment experience. Serving as a director & manager at various organizations including New York University, WeWork Labs, Fleeting, and now Curio. He has closely worked with over 200 startups on business development, marketing & fundraising strategy. He is also a former founder himself, having started his own media company (Usspire) in 2014. Mina now serves as Growth & Operations Manager at Curio, the premier NFT platform for entertainment brands.

for investor relations

If you are interested in supporting the ASB Investor Lab or investing in student advising, and incubator projects, please contact us at coo@asb.ac