Capstone Project

module description

This module develops the analytical and conceptual skills required to test the feasibility of a concept for a new venture. The module uses an active experiential learning approach where students have the opportunity to learn and apply a number of practical skills and techniques associated with the development of a new venture. Students will undertake a significant amount of field research; develop and think critically about business concepts; answer fundamental questions about strategic, marketing, financial, operational and human resource issues; and then research a decision about going forward to start their proposed venture.




As the Executive Chairman & CEO of Gemini Africa, Adly Thoma is leading the disruption of the entrepreneurial ecosystem in the MEA region by bridging the gap between entrepreneurs and the business world through offering unique investment models, untapping business opportunities and creating innovative flagship programs. He promotes an innovative vision through Gemini Africa’s one-stop e-Hub where collaboration supersedes competition.

Thoma is a renowned worldwide project and risk management lecturer, postgraduate instructor and consultant within Egypt, the Middle East, Africa, Europe and the Far East at multiple recognized institutions including the American University in Cairo (AUC), Ain Shams University and Cairo University. He is an adjunct faculty at the Dubai School of Government in cooperation with Harvard Kennedy School as well as a lecturer for the mini MBA program at the State University of New York.




CEO and Founder of Enova Digital (N Media Worldwide LLC), Natalie Youssef Ramses is a graduate of the Wharton School of Business. Having founded Egypt’s first performance-driven digital agency in Egypt, Ramses spends the majority of her time running the booming agency where she has pioneered customized results-oriented offerings for clients that include Unilever, Dubizzle, EVA Pharmaceuticals, Ghabbour Auto and government-run telecommunications giant TE Data. In the meantime, she works on diversifying the family office of Ramses Youssef Atteya Group, with a portfolio that includes: the biggest manufacturer of blankets in Egypt, holdings in Soma Bay Hospitality, and Vantage brokerage among others.

Prior to Enova Digital, Ramses co-founded Zamia Import and Export, now the leading stockist and distributor of wall coverings in Egypt. Previously, she worked in investment banking on Wall Street in the Technology, Media & Telecommunications group of Credit Suisse in Manhattan. While not working on Enova Digital, Natalie spends her time enjoying her passions for driving change and entrepreneurship as a founder of the T20 Association and a mentor at AUC Venture Labs. Meanwhile, she serves as Vice Chairman of the Egyptian Junior Business association.



An entrepreneur and investor, Ramy Adeeb is Founder and General Partner at 1984 Ventures. He is also founder and CEO of (Acquired by Yahoo, where he served as a product executive) and one of the earliest engineers at Tellme Networks (Acquired by Microsoft). Adeeb started his investing career at Khosla Venture where he worked with investors Vinod Khosla and Pierre Lamond on many investments including Groupme (acquired by Skype), Square (NASDAQ:SQ), and Storify (acquired by LiveFyre). He holds a Bachelor of Arts and a Master of Science in Computer Science from Harvard University and an MBA from Stanford University.